Your Trusted Partner
in OEM Accessories

Serving GM and Ford dealerships nationwide with premium accessories, expert support, and decades of industry experience.

Explore Our Divisions Get in Touch

Who We Are

Southwest Accessory Group, better known as SWAG, started with a scrappy idea in a small shop on Camp Bowie West in Fort Worth, Texas back in 2005. That idea quickly turned into something far bigger than anyone imagined. Today, SWAG is a coast-to-coast automotive accessory powerhouse, trusted by two of the biggest names in the industry.

We move GM and Ford factory accessories from the manufacturer straight to dealerships nationwide, reaching everywhere from the mainland to Hawaii, Alaska, and Guam. With more than $350 million in annual revenue, representing 18% of GM's and 25% of Ford's national accessory sales, we have built something powerful. And we are just getting warmed up.

$350M+Annual Revenue
5Distribution Centers
20+Years in Business
What We Do

We make the custom vehicle dream real.

SWAG is the critical link between manufacturers and dealerships. When a customer wants their new vehicle outfitted exactly right, we are the team behind the scenes making it happen. We manage the sales, logistics, and distribution of factory-authorized accessories for Ford and GM dealers across more than a dozen states.

Operating from six strategically placed warehouses, from Fort Worth to Cartersville to Phoenix to Southern California, we deliver speed, scale, and reliability. We do not just move parts. We help dealerships sell more, move faster, and win bigger.

What Drives Us

Four words. They are not buzzwords. They are our operating system.

01

Serve

Take care of people first, our team, our partners, and the customers driving the vehicles. When you serve well, success follows.

02

Worth

Morals, values, and ethics come before profit, every time. The standard is high because trust and longevity are the prize.

03

Alignment

Every person in our chain matters, and we act like it. When the team, partners, and dealers move together, we move further.

04

Grit

Show up, take ownership, bring it every day. Standards stay high. So do results. We earn growth, we do not assume it.

Our Divisions

Dedicated teams serving each of our OEM partners with specialized knowledge and tailored support.

GM Division

General Motors Accessories

Your dedicated resource for the full line of GM genuine accessories. From Chevrolet to GMC, Buick to Cadillac, we provide comprehensive product support, ordering assistance, and promotional programs to help your dealership maximize accessory revenue.

  • Complete GM accessories catalog
  • Dedicated account management
  • Promotional program support
  • Inventory planning assistance
  • Training and product knowledge
Visit GM Division
Ford Division

Ford Accessories

Specialized support for Ford and Lincoln dealerships seeking to grow their accessories business. Our Ford division team understands the unique programs, promotions, and product lines that drive success for Ford dealers.

  • Full Ford accessories lineup
  • Dedicated account management
  • Policy and program guidance
  • Ordering and fulfillment support
  • Dealer promotion coordination
Visit Ford Division

Join Our Team

We are always looking for talented individuals who share our passion for the automotive industry and commitment to excellence.

Why Work at SWAG?

At Southwest Accessories Group, you will be part of a team that values collaboration, innovation, and professional growth. We offer competitive compensation, comprehensive benefits, and a supportive work environment where your contributions make a real impact.

Competitive salary and benefits
Professional development opportunities
Collaborative team environment
Growth within the automotive industry

Current Openings

All open positions are managed through our Rippling careers portal. Browse current roles and apply directly online.

View Open Positions

Applications and updates are handled by our HR team through Rippling.

Service Catalog

Everything your dealership needs, from ordering to support, all in one place.

Order Coordination

Phone, email, and direct account-team support for placing, tracking, and managing your factory accessory orders end to end.

  • Single point of contact for orders
  • Order status updates
  • Back-order and ETA visibility
  • Bulk and special-order support

Dealer Support

A dedicated team you can reach by phone or email. We track every request through resolution so nothing falls through the cracks.

  • Phone and email support
  • Issue tracking and follow-through
  • Escalation for urgent items
  • Direct access to account managers

Promotions and Programs

Stay on top of division-specific promotions, volume incentives, and seasonal programs tailored to your OEM brand.

  • GM and Ford specific promotions
  • Volume discount programs
  • Seasonal bundles and offers
  • Early access for top accounts

Returns and Exchanges

Clear policies and a straightforward process. Reach out and we will walk it through with you, from request to credit.

  • Returns and exchange handling
  • Damage claim coordination
  • Credit and replacement tracking
  • Direct policy guidance

Account Management

A dedicated account rep who knows your store, your customers, and your goals. Personalized service, not a queue.

  • Dedicated account representative
  • Product recommendations
  • Inventory planning support
  • Training and product knowledge

Logistics and Fulfillment

Six warehouses positioned to move product fast. Speed, scale, and reliability built around the way dealerships actually work.

  • National warehouse coverage
  • Fast factory-direct fulfillment
  • Shipping to all 50 states plus territories
  • Bulk and palletized shipments

Where We're Going

From the first warehouse chasing a $3 million annual sales goal to a straight-line vision toward $400+ million, SWAG's growth has been intentional, disciplined, and earned. Earned by people who show up, take ownership, and bring grit every day.

We are family-owned with a national footprint and still hungry. If you are a dealer looking for a partner who treats your success like their own, or a professional ready to grow alongside something special, you are in the right place.

Welcome to the SWAG family.

Get in Touch

Whether you are a dealership looking for a trusted accessories partner or a candidate interested in joining our team, we would love to hear from you.

Phone or Text

888-890-SWAG

Email

info@swagoe.com

Location

Southwest United States